How to recognize a counterfeit watch?

Like all expensive luxury items, brand-name watches are often counterfeit. So when you buy one second-hand or from a non-approved boutique, you run the risk of coming across a fake. Here are our tips for detecting counterfeit watch and distinguishing them from the originals.

Inscriptions and engravings

The first thing to check if you want to know if you’re dealing with a counterfeit watch is the engravings and inscriptions it bears. Brand-name watches all have recognizable distinguishing marks.

If you notice spelling mistakes in the inscriptions on the dial or back of the watch, run away. If the font used for the inscriptions is different from that usually used by the brand, it’s probably a counterfeit watch.

You should also be aware that some watch brands have introduced special markings, such as a small laser engraving on the glass.

Identifiers and serial numbers

Every brand-name watch carries a unique identifier or serial number. Manufacturers provide websites where customers can enter the serial number and obtain model information. If the serial number cannot be found, or if it does not correspond to the watch model or year of manufacture, it is probably a counterfeit watch.

Detecting defects

Even if counterfeits are becoming better every year, they are far from being the equal of original watches. To identify a counterfeit watch, you can observe the finishing details. If you see burrs, abnormal scratches on the dial or bracelet, if the latter is fixed loosely or if the hands have a suspicious movement, you can legitimately think that you’re holding a counterfeit in your hands.

In any case, the best way to avoid buying a counterfeit is to go through authorized and serious sellers.

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